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  • We are nine friends and we used to meet over a cutting chai every evening. One fine day, while discussing about eyewear business we are into, we landed on an idea of creating a new business together. We eventually thought about random business ideas, but as our common passion is in eyewear domain, we thought of creating and delivering value in this industry only. We wanted to build largest and exclusive retail chain based on the same value-chain we believe in, that is Truly Modern and "Real Friendship".

Started in 2016, we now have 9 retail stores

including premium eyewear stores, across Ahmedabad.